Take an active sports bet. Traditionally, you either win or lose.
List it for sale on Prophet using our easy-to-use onboarding flow.
Monetize the bet, to multiple buyers before the bet is concluded.
The challenge was that both the buying and selling process involved many steps. I therefore took an AirBnB approach to design, simplifying what could have been a very complex process to create, instead, an intuitive walk through that made it effortless for Sellers to list complex bets, and for Buyers to discover and buy bets and purchase simply and efficiently.
By breaking the Sell process into a simply 3 step process, with intuitive breadcrumb navigation, I was then able to break down each sub-step into clear easy-to-digest data inputs. Using jquery we were able to utilize sliders that auto update odds and profit forecasts. Having each section clearly labelled with help text, and using color, large type sizing and big buttons was effective in simplifying the entire process.
Connect your bank account in a 3 step flow, select your default payment account, and delete any outdated accounts.
On the buyer side, simplified, color-coded layouts aid the UX. I magnified and highlighted savings, returns, odds and other critical information that help inform the buyers immediately to improve conversion.
Browse our comprehensive marketplace of sports bets.
Hone-in on a bet, review latest news & analysis & market odds.
Purchase a proportion of the bet instantly using our % slider.
Aside from the core Buy or Sell flows, I provided users with a simple dashboard where they can link their bank accounts, deposit and transfer funds to/from their Prophet account. A history of transfers, open bets, purchases and sales was presented to quickly get a top-level view of account activity.
Once the buyer has researched the team, player or opportunity, placing the bet is childs play. With your account connected, the user simply adjusts the slider and reviews live market odds before placing their bet.
