A revealing marque

Following an extensive analysis of their existing identity, and a thorough design development phase that generated literally thousands of visual expressions, one of the leading creative routes involved unfolding and origami, to reveal a tantalizing prize beneath (the solution). Utilizing a "paper" logo suited the nature of the creative agency, since many of the best ideas are emblazoned on napkins, in sketch books, on sticky notes etc. Honed in on this concept, I then designed hundreds of iterations of unfolding initial "L" shape marques, some of which are shown here.