12+ years experience creating products, brands and services. My roles launching, scaling and selling various companies has enabled me to pair my passion for design with strong product marketing expertise.

In 2007, I founded BOUF — Europe’s first online marketplace for unique homeware and personalized gifts — we built pioneering new e-commerce technology providing artists with storefronts and a community of engaged customers. With thousands of vendors we carved out a leading position in the market before the company was acquired by Sanoma PLC, Europe's largest media company, in 2015.

More recently, I initiated and scaled SunShader, the original, patented laptop shade that has sold over $1m since it launch, and in London and NYC I have delivered branding projects for Fortune500 and FTSE100 clients.

Currently, I am utilizing AI, Agents and Vibe Coding solutions to deliver apps and services at rapid speed. The landscape is changing at the blink of an eye, and so  I am prioritizing being at the forefront of this latest tech revolution, by mastering the application of AI to optimize output, speed and cost as it evolves.

I created SunShader^® after a lightbulb moment while using my laptop outside on a NYC roof deck, realizing that millions of laptop users would benefit from a device that shielded their laptops from the sun. Our flagship product has generated over $1m in sales and enables freelancers, digital nomads, students, photographers, creatives and musicians to work efficiently, no matter where they are.

I launched Stuckup^® as a place to curate the top 10% of artists, provide them with a meaningful supply of customers and give them premium printing, framing & fulfillment services so that they could focus their efforts on making incredible art.

Prophet Exchange is an innovative sports betting exchange where users can set prices for others to bet on, or place bets on the prices already available. Prophet hired me to create the branding, marketing creative and to design their early marketplace technology, from scratch.

I was hired to create the brand identity for a new chain of "extended-stay hotels" for Choice Hotels. Following a series of workshops and an extensive naming process, the name Everhome was selected and I set about creating the brand identity. The project included 6 creative routes followed by the final brand identity, guidelines and all assets.

Labbrand is a global branding agency with offices in New York, Paris, Shanghai, Singapore & Malaysia. They hired me to rejuvenate their own brand identity.

Logo Design

A small selection of the many thousands of logos I've designed over the years for clients both direct and while working at branding agencies such as Wolff Olins, Frost Design, Labbrand, AKQA, Digitas and Interbrand.

Datafy hired me to create new brand identity for their tech platform that provides HIPAA compliant communications between healthcare providers and partners. Security was the name of the game so the D-lock logo evolved to reinforce that message.