Labbrand is a global branding agency with offices in New York, Paris, Shanghai, Singapore & Malaysia. They hired me to rejuvenate their own brand identity.
SEE PROJECTDesigner / Founder
With first class BA honors in Graphic Design, I've worked at some of the world's top branding agencies including Wolff Olins, Interbrand and Frost Design, and I've founded and exited various e-commerce startups. In 2020, I launched SunShader, the original, patented laptop sun shade that enables you, and your team, to Work From Anywhere (quite handy during a pandemic). I founded BOUF in 2007 - the first ever marketplace for design-led products, that was backed by Playfair Capital and Passion Capital and acquired by Europe's largest media company, Sanoma PLC, in 2015. I founded Joolia.com - a jewelry marketplace, and Stuckup - a marketplace for discovering top artists and ordering beautiful framed prints.
Labbrand is a global branding agency with offices in New York, Paris, Shanghai, Singapore & Malaysia. They hired me to rejuvenate their own brand identity.
SEE PROJECT
I created SunShader® after a lightbulb moment while using my laptop outside on a NYC roof deck, realizing that millions of laptop users would benefit from a device that shielded their laptops from the sun. Our flagship product has generated over $1m in sales and enables freelancers, digital nomads, students, photographers, creatives, DJs to work efficiently, no matter where they are.
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A small selection of the many thousands of logos I've designed over the years for clients both direct and while working at branding agencies such as Wolff Olins, Frost Design, Labbrand, AKQA, Digitas and Interbrand.
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I was hired to create the brand identity for a new chain of "extended-stay hotels" for Choice Hotels. Following a series of workshops and an extensive naming process, the name Everhome was selected and I set about creating the brand identity. The project included 6 creative routes followed by the final brand identity, guidelines and all assets.
CASE STUDY
Prophet Exchange is an innovative sports betting exchange where users can set prices for others to bet on, or place bets on the prices already available. Prophet hired me to create the branding, marketing creative and to design their early marketplace technology, from scratch.
CASE STUDY
I created Stuckup® as a place to curate the top 10% of artists, provide them with a meaningful supply of customers and give them premium printing, framing & fulfillment services so that they could focus their efforts on making incredible art.
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Datafy hired me to create new brand identity for their tech platform that provides HIPAA compliant communications between healthcare providers and partners. Security was the name of the game so the D-lock logo evolved to reinforce that message.
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