I am a designer and branding expert, turned startup founder and manager, with 15+ years experience creating and growing brands, products and services. My role as founder at various companies has enabled me to develop strong e-commerce, and operational / general management skills.
Having graduated with 1st class BA Hons in Graphic Design, I worked at leading global design and branding agencies including Wolff Olins. I then founded BOUF.com — Europe’s first online marketplace for homeware and one-of-a-kind gifts. Bootstrapped for the first 2 years, I went on to raise venture capital, acquired our competitor, Glimpse Online, and BOUF was finally acquired by Sanoma PLC (Europe's largest media company) in 2015.
More recently, I launched a new category of product with SunShader, the original, patented laptop shade (because laptops SUCK outside). I'm also the founder of Stuckup — a curated marketplace for artists, and I have won client design projects for Choice Hotels, Coca-Cola and BiC.
I created SunShader® after a lightbulb moment while using my laptop outside on a NYC roof deck, realizing that millions of laptop users would benefit from a device that shielded their laptops from the sun. Our flagship product has generated over $1m in sales and enables freelancers, digital nomads, students, photographers, creatives and musicians to work efficiently, no matter where they are.
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I created Stuckup® as a place to curate the top 10% of artists, provide them with a meaningful supply of customers and give them premium printing, framing & fulfillment services so that they could focus their efforts on making incredible art.
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Labbrand is a global branding agency with offices in New York, Paris, Shanghai, Singapore & Malaysia. They hired me to rejuvenate their own brand identity.
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A small selection of the many thousands of logos I've designed over the years for clients both direct and while working at branding agencies such as Wolff Olins, Frost Design, Labbrand, AKQA, Digitas and Interbrand.
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I was hired to create the brand identity for a new chain of "extended-stay hotels" for Choice Hotels. Following a series of workshops and an extensive naming process, the name Everhome was selected and I set about creating the brand identity. The project included 6 creative routes followed by the final brand identity, guidelines and all assets.
CASE STUDY
Prophet Exchange is an innovative sports betting exchange where users can set prices for others to bet on, or place bets on the prices already available. Prophet hired me to create the branding, marketing creative and to design their early marketplace technology, from scratch.
CASE STUDY
Datafy hired me to create new brand identity for their tech platform that provides HIPAA compliant communications between healthcare providers and partners. Security was the name of the game so the D-lock logo evolved to reinforce that message.
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