I founded BOUF.com — Europe’s first online marketplace for homeware and one-of-a-kind gifts. We raised venture capital, integrated our competitor, Glimpse Online, and the company was acquired by Sanoma PLC in 2015. More recently, I launched a new category of product with SunShader, the original, patented laptop shade (because laptops SUCK outside). I'm also the founder of Stuckup.com — a curated marketplace for artists, and I have won client design projects for Choice Hotels, Coca-Cola and BiC.
I bring a breadth of skills invaluable to early-stage companies, as well as teams launching new products in later stage companies. Rather than specializing in one particular area, my value is having founder-level experience that spans across e-commerce, product design & product management, overseas manufacturing and logistics, sales, marketing and branding, process-driven operations and a keen eagle-eye focus on the levers that drive traction, product-market fit and achieving business goals.
I created SunShader® after a lightbulb moment while using my laptop outside on a NYC roof deck, realizing that millions of laptop users would benefit from a device that shielded their laptops from the sun. Our flagship product has generated over $1m in sales and enables freelancers, digital nomads, students, photographers, creatives and musicians to work efficiently, no matter where they are.
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I created Stuckup® as a place to curate the top 10% of artists, provide them with a meaningful supply of customers and give them premium printing, framing & fulfillment services so that they could focus their efforts on making incredible art.
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Labbrand is a global branding agency with offices in New York, Paris, Shanghai, Singapore & Malaysia. They hired me to rejuvenate their own brand identity.
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A small selection of the many thousands of logos I've designed over the years for clients both direct and while working at branding agencies such as Wolff Olins, Frost Design, Labbrand, AKQA, Digitas and Interbrand.
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I was hired to create the brand identity for a new chain of "extended-stay hotels" for Choice Hotels. Following a series of workshops and an extensive naming process, the name Everhome was selected and I set about creating the brand identity. The project included 6 creative routes followed by the final brand identity, guidelines and all assets.
CASE STUDY
Prophet Exchange is an innovative sports betting exchange where users can set prices for others to bet on, or place bets on the prices already available. Prophet hired me to create the branding, marketing creative and to design their early marketplace technology, from scratch.
CASE STUDY
Datafy hired me to create new brand identity for their tech platform that provides HIPAA compliant communications between healthcare providers and partners. Security was the name of the game so the D-lock logo evolved to reinforce that message.
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