I am a creative strategist and operator, with 15+ years experience creating and growing brands, products and services. My roles launching, scaling and selling various companies has enabled me to develop strong e-commerce, operational, strategic and management skills.
As founder at BOUF — Europe’s first online marketplace for unique homeware and one-of-a-kind gifts — I built custom marketplace technology and onboarded thousands of vendors, before raising venture capital and acquiring our main competitor, Glimpse Online. The company was subsequently acquired by Sanoma PLC, Europe's largest media company, in 2015.
More recently, I launched a new category of product with SunShader, the original, patented laptop shade (because laptops SUCK outside). I have also won and successfully delivered client design projects for Fortune500 companies.
I created SunShader® after a lightbulb moment while using my laptop outside on a NYC roof deck, realizing that millions of laptop users would benefit from a device that shielded their laptops from the sun. Our flagship product has generated over $1m in sales and enables freelancers, digital nomads, students, photographers, creatives and musicians to work efficiently, no matter where they are.
SEE BUSINESS
I launched Stuckup® as a place to curate the top 10% of artists, provide them with a meaningful supply of customers and give them premium printing, framing & fulfillment services so that they could focus their efforts on making incredible art.
SEE BUSINESS
Prophet Exchange is an innovative sports betting exchange where users can set prices for others to bet on, or place bets on the prices already available. Prophet hired me to create the branding, marketing creative and to design their early marketplace technology, from scratch.
CASE STUDY
Labbrand is a global branding agency with offices in New York, Paris, Shanghai, Singapore & Malaysia. They hired me to rejuvenate their own brand identity.
SEE PROJECT
A small selection of the many thousands of logos I've designed over the years for clients both direct and while working at branding agencies such as Wolff Olins, Frost Design, Labbrand, AKQA, Digitas and Interbrand.
SEE THE LOGOS
I was hired to create the brand identity for a new chain of "extended-stay hotels" for Choice Hotels. Following a series of workshops and an extensive naming process, the name Everhome was selected and I set about creating the brand identity. The project included 6 creative routes followed by the final brand identity, guidelines and all assets.
CASE STUDY
Datafy hired me to create new brand identity for their tech platform that provides HIPAA compliant communications between healthcare providers and partners. Security was the name of the game so the D-lock logo evolved to reinforce that message.
SEE PROJECT
Researching electrophoretic ink (E-ink) technology that is now commonly used in the Kindle and flexible phone screens, I imagined how this innovative technology could transform signage and UX throughout the London Underground.
SEE PROJECT
